For-Profit Development Roadmap
Building the Conejo Group ecosystem to fund MurphsLife Foundation's regenerative mission
How For-Profit Revenue Funds the Foundation
Per-Transaction Fee
A small fee on every booking, sale, or transaction processed through Conejo Group entities flows directly to MurphsLife Foundation.
e.g., $5 per restaurant reservation, $10 per eco-resort booking
Annual Profit Pledge
A defined percentage of Conejo Group's annual net profit is pledged to MurphsLife Foundation via the Impact Funding Agreement.
e.g., 10–20% of net profit annually
IP Royalty / License Fee
Conejo Group PBC licenses the MurphsLife brand and IP to operating entities and pays a royalty fee to the Foundation.
e.g., 2–5% of gross revenue from licensed brand use
All three mechanisms must be formalized in the Impact Funding Agreement between Conejo Group PBC and MurphsLife Foundation before any revenue flows.
Phase 1
Foundation & Legal Infrastructure
Q1 2026 (Now)
Form Conejo Group PBC (Delaware HoldCo)
Urgent
Form Conejo USA LLC (Delaware OpCo)
Finalize and execute MurphsLife Foundation Bylaws
Complete Board of Directors composition (5 directors)
Draft Impact Funding Agreement (HoldCo → Foundation)
Analyze ES Foreign Agents Law exposure
Urgent
Draft Bridge Instrument for Spa & Restaurant investors
Urgent
Phase 2
El Salvador Entity & Property Structure
Q1–Q2 2026
Form Conejo El Salvador S.A. de C.V. (ES OpCo)
Draft FMV Property Lease (Foundation → ES OpCo)
FMV appraisal of Casa Conejo / Finca Juayua property
Execute intercompany agreements (HoldCo ↔ ES OpCo)
Open ES OpCo bank account
Transfer IP/trademark ownership to Conejo Group PBC
Phase 3
Capital Raise & Investor Onboarding
Q2 2026
Issue bridge instruments to Spa & Restaurant investors
Establish Conejo Group cap table
Finalize Casa Conejo investor deck and pro forma
Close Spa investor round ($500K target)
Close Restaurant investor round ($1M target)
DiamondLake SPV structure — finalize terms
Phase 4
Revenue Operations & Foundation Funding
Q3 2026 onward
Casa Conejo Restaurant opens (300 seats)
Spa & Wellness Center opens
First Impact Funding Agreement payment to Foundation
Conejo Coffee US distribution launch
Influencer/Marketing Agency revenue begins
Bitcoin Mountain Eco-Village Phase 1 launch
Costa Rica Farm — re-engage deed offer
Projected Revenue Streams
Conejo El Salvador
Casa Conejo Restaurant (300 seats)
Target: Q3 2026
$2.1M/yr
Eco-Resort / Eco-Hotel
Target: Q3 2026
$800K/yr
Spa & Wellness Center
Target: Q3 2026
$600K/yr
Café Conejo Fresh Market (160 seats)
Target: Q4 2026
$400K/yr
Vivero / Greenhouse
Target: Q4 2026
$120K/yr
Conejo USA
Influencer / Marketing Agency
Target: Q2 2026
$500K/yr
Conejo Coffee (US Distribution)
Target: Q3 2026
$300K/yr
Conejo Café (US Locations)
Target: 2027
$200K/yr
* Revenue projections are based on pro forma models in the Casa Conejo Ecosystem Rollup v0.3. Actual results will vary.